A Biomimetic Approach Applied to Institutional and Corporate Innovation
We can define innovation ecosystems as dynamic and collaborative environments where diverse agents or components interact, such as companies, universities, research institutions, startups, governments, investors, and society in general, with the aim of fostering and promoting innovation.
However, it is the interrelations or dynamics among the different participants that are most complex, as they share resources, knowledge, experiences, and diverse, divergent, and diverse opportunities, all to drive the generation and dissemination of innovative ideas.
Reflecting on the innovation processes I have led or been involved in in Qatar recently, as the Chief Operating Officer of Ibtechar, I focused not only on analyzing the results obtained in the projects we have developed for various organizations in the country, most of them for ministries of the Qatari government, but also on the actions we have taken within our organization and, primarily, the organizational culture we have fostered to ensure that the projects have had a tangible impact.
As a company, at the end of last year, our management team made the valuable decision to invest in processes, tools, and methodologies that would enable us to grow in all aspects: financially, in performance, operationally, and in human resources. One of those methodologies, and the most challenging one so far, was the implementation of the "Scaling Up" methodology, developed by Verne Harnish, which provides a structured framework for companies to grow effectively and sustainably.
Due to internal processes related to this methodology, recently, at the end of Eid, we had the opportunity to gather around a "Suhoor" dinner (a meal consumed before dawn during the fasting month of Ramadan in Islamic culture) and celebrate the achievement of our goal for the first quarter of 2024. During the celebration, seeing all team members gathered, so diverse and multicultural, I reflected on how we managed to achieve this goal together. I realized that to be dynamic and adapt in such a rapidly changing work landscape, we must truly embrace diversity and foster inclusion. This is not only a moral imperative but also a strategic advantage.
To crystallize my thoughts, I realized that as a company and as a team, we have deeply internalized the value of diversity, understanding that the diverse backgrounds, perspectives, and experiences of our team enhance our ability to achieve truly innovative results and solutions. We don't just follow a trend with the word innovation; we live it day by day, especially in an applied manner, as we like to call it: "practical innovation."
With a team of around 10 different nationalities (from the Americas, Europe, Africa, and the Middle East), each member brings a unique cultural perspective, a set of skills, and an approach to the table, enriching our collective pool of ideas (collective intelligence) and leading us to explore unconventional paths.
In our quest for innovation, often confusing and challenging, diversity has been a guiding principle, initially unconsciously, allowing us to create an environment where every voice is valued and heard, unlocking the full potential of our team.
To support my reflection, I turned to the concepts I have been reading and studying from Dr. Tamsin Woolley-Barker regarding her biomimetic approach applied to institutional and corporate innovation. Dr. Woolley-Barker mentions that just as nature innovates, transforms, and adapts, institutions must acquire the necessary capabilities to continue innovating and generating new ideas. These capabilities include:
Being agile in responding to change,
Being a continuous learning organization,
Gaining expertise through hands-on learning, and
Breaking down silos so that people understand the overall purpose of the organization.
When we talk about institutional and corporate innovation, it is essential to understand that the development of these capabilities occurs over time and must spread throughout the population of the institution through knowledge transfer, from one generation to another, and the promotion of an organizational culture that fosters innovation and continuous learning.
There is a very powerful question posed by Dr. Woolley-Barker, which introduces the concept and need for diversity in any ecosystem: What are the fundamental principles by which living beings acquire new innovations, new capabilities?
An example of this can be observed in a butterfly catalog, where, despite belonging to the same species, each individual shows differences. There is a lot of variation, which is a fundamental characteristic of living systems and their ecosystems: abundant variation. Each individual is unique.
To achieve transformation, diversity is essential, as it can be defined as the fundamental raw material of change. This is of paramount importance because in any ecosystem, conditions are constantly changing and undergoing a continuous process of selecting various variables. Diversity can be defined as nature's natural insurance; without it, we could face extinction.
The amount of diversity defines the extent of change. For example, if we have a great diversity within a population, we can transform very quickly; but if we don't have that diversity, we will have little to work with and always get the same results.
The more diversity we have within a company or organization, the better the ecosystem for innovation. And we're not just referring to people but also to experience, skills, perspectives, and personalities. The more diversity we have, the more raw material we have to accelerate our transformation.
In the transformation processes of our ecosystems, selection pressures emerge over time, resulting in more unique populations in local places. Populations, solutions, and strategies are different everywhere, even if these populations are migrating and sharing among each other.
This is how, as we achieve this singularity and local differentiation in nature, the only way we can obtain this novelty and variation is through two processes: mutation, which is generally harmful and always random, or through migration, which introduces novelty.
And this is precisely what we need in our institutions and companies: a constant flow of ideas, diverse ideas aimed at people, diverse perspectives, and different fields coming together (business, art, biology, etc.). This is where the magic happens, where innovation will flourish, which is why it is essential for institutions to promote, foster, and seek out spaces and situations on the edge of their own ecotone (transition zone of two different ecosystems but where characteristics of both mix), and it is there where diversity and excitement will manifest.
We must create and foster more organizational ecotones, structures, processes, and systems that foster connection and open exchange in diverse spaces and establish a minimum shared purpose to engage people with a common purpose. All this must be supported by transparent information flows. If members of an institution cannot see and understand the big picture, that will greatly affect our agility.
Many institutions and companies have cultures where they are aware of diversity and incorporate it, but they do not provide a field where people can connect, contribute, and improve that information confidently and securely. Therefore, inclusion and autonomy are equally as important as diversity.
In summary, diversity emerges as an essential element in driving innovation both in institutions and in companies. From the dynamic interaction among diverse actors to the application of innovative methodologies, diversity becomes a fundamental catalyst for generating fresh ideas and agile adaptation to constantly changing environments. By creating environments that foster migration and exchange of ideas and inclusive cultures, where diversity is celebrated and valued, organizations can establish fertile ground for growth, collaboration, and joint success in achieving shared goals.
Published 23rd April 2024, La República Newspaper, Costa Rica 👈 (spanish version)